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"emmy" rolls up in Austria and DORDA advised on its market entrance

Monday, 4 November 2019

Thanks to digital technologies, the sharing economy has become increasingly important in recent years. In particular, shared mobility is booming and revolutionizing urban mobility because it offers a simple, sustainable, cost-effective and practical solution for everyday journeys.

The German electric scooter sharing company "emmy" has now entered the Austrian market and DORDA has advised the Berlin start-up with respect to its expansion. Following major German cities, the scooters will now be available for short-term hire in Vienna. Further Austrian cities will follow.

"We are happy that emmy has chosen Vienna as an additional location - and us to support them in this project," says Bernhard Rieder, partner and co-head of DORDA Corporate Practice. He advised the Berlin start-up on its market entrance into Austria together with partner Axel Anderl (IP, IT & Data Protection), senior associate Nino Tlapak (IP, IT & Data Protection), senior associate Julia Berent (Corporate law), senior associate Lisa Kulmer (Employment law), associate Elisabeth Reiner (Compliance) and associate Alexandra Ciarnau (IP, IT & Data Protection). The DORDA team and its Digital Industries Group could once again prove its expertise with interdisciplinary advice for clients with digital and technology driven business concepts.

The electro-sharing company was founded in 2015 and started with only 150 scooters in Berlin. By now, around 2,000 scooters can be rented – in addition to Berlin also in Hamburg, Munich and Düsseldorf. The scooters can be located and rented via an app. Once arrived at the scooter a helmet box with two helmets and a key can be opened via the app. At the destination, the helmets and key are returned to the helmet box and the rental can be terminated via app. All driver's license holders (class B) from the age of 18 can use the electric vehicles.

"We believe in the future of urban mobility without owning a vehicle," co-founder Valerian Seither explains the vision that led to the founding of emmy. The company wants to make urban mobility more sustainable and create a future for cities, free of traffic emissions and traffic jams.

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